The start of New York Fashion Week sparkled with the glitz and glamour of the highly anticipated launch event of the Swedish-based cosmetic and skincare line, DIVAdence by business and beauty mogul Jenny Samuelsson, in collaboration with Swarovski Crystal.

The star-studded, red carpet event, which took place on Sept 9th, 2011 at District 36 in New York City, marked the official worldwide launch of the luxurious line. More than 180 invited VIP guests attended the DIVAdence beauty extravaganza, sipping on Nude Vodka cocktails and being the first to sample the just launched products.

VIP guests included Jenny Samuelsson (Founder of DIVAdence)


Pras (Member of Fugees), Farah Zuilaikha (International Supermodel), Official Hank (Recording Artist), Siggy Flicker (VH1 TV Star), Orfeh (American Actress and Broadway Star), Zulema Griffin (Project Runway Designer), Michael and Marina Levitis (Reality TV Stars Russian Dolls), Sahara Davenport and Manila Luzon (Reality TV stars RuPaul Drag Race) who mingled with the fashion and beauty industry elites and press and media, who all came out to celebrate the launch of DIVAdence by Jenny Samuelsson.

The event concluded with a fashion show by West Coast Leather, and selected pieces by Victoria¹s Secret. West Coast Leather designer Skip Pas, previewed a full collection of French Lace & Leather wear, with many of the pieces embellished with Swarovski Crystal. The collection included Limited Edition DIVAdence leather jackets, which were especially designed for the show and modeled on the runway. The fashion show introduced European top models from Heartland Model Agency, who jetted in from Sweden to walk the runway exclusively for this event. Heartland Model Agency is another business venture in collaboration with Jenny Samuelsson.

Guests took home VIP Gift bags, with samples of the DIVAdence Collection presented to them in specially designed white leather bags, designed by Skip Pas himself. The DIVAdence Collection consists of eight Swarovski Crystal adorned classic beauty products, which have been tailored to provide an easy routine that fits into the hectic lifestyle of the woman in pursuit of
success, stardom and always on the run!

The DIVAdence scientifically-formulated skincare and cosmetic line includes Champagne Moisturizer, Hydration Boost Moisture Masque, Essential Oil Cleansing Pads, Body Glisten, Mascara, Lip Conditioner and the Complete Face Palette. The cosmetic and skincare lines will each be sold separately as separate collection packages sold in a white leather boxes and will be exclusively available for purchase through qualified high end resellers in Sweden, New York, San Francisco and Dubai and through the DIVAdence website.

* See all the photos via our Flickr Photostream here: 



  1. DR. CARLOS ALBERTO OLMO on the October 18, 2011 remarked #

    I am so happy for all your fabulous accomplishments during the launch of DIVAdence Collection. Is my pleasure knowing that this products will be a success for every woman and all.

    • Honeysuckle on the October 23, 2011 remarked #

      Until I found this I tuohght I’d have to spend the day inside.

  2. Dr. Lily Diamond on the November 22, 2015 remarked #

    My lovely angel sis
    ️️Sublime my darlings ❤️Congratulations

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